CONTEMPORARY MEDIA DISCOURSE AND INTERNET COMMUNICATION: A STUDY OF HOW DIGITALIZATION IS CHANGING SPEECH NORMS AND STRUCTURES
Keywords:
Media discourse, internet communication, digitalization, language, speech norms, social networks, media text, emojis, vocabulary, speech structure.Abstract
This article examines how digitalization is changing speech norms and structures in media discourse and internet communication. With the rise of social networks and messengers, language increasingly reflects technological change. Media discourse is a dynamic hybrid of journalism, colloquial speech, and visual culture. Internet communication is an intermediate form between oral and written speech, marked by speed and emotionality. Digitalization has relaxed traditional norms in informal contexts. Text structure now features short paragraphs, emojis, memes, and hyperlinks. New digital vocabulary (e.g., blogger, like, hashtag) has emerged. The paper discusses both positive effects (faster communication, creativity) and negative ones (reduced literacy, superficial reading). The study concludes that digitalization makes language more flexible, not destroyed.
References
1.Karasik, V. I. (2002). Language Circle: Personality, Concepts, Discourse. Volgograd: Peremena.
2.Kubryakova, E. S. (2004). Language and Knowledge: Toward an Understanding of Language. Moscow: Languages of Slavic Culture.
3.Shmelyova, T. V. Media Discourse as an Object of Linguistic Research. Issues in Linguistics.
4.Zemskaya, E. A. (2008). Modern Russian Language: Active Processes at the Turn of the 20th–21st Centuries. Moscow: Languages of Slavic Culture.
5.Krysin, L. P. (2008). Foreign Words in Modern Russian. Moscow: Nauka.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
