SOCIAL MEDIA USAGE AND ITS INFLUENCE ON YOUTH BEHAVIOR: A MULTIDISCIPLINARY SOCIAL SCIENCE STUDY
Keywords:
Social media, youth behavior, digital society, social interaction, behavioral changeAbstract
The widespread use of social media has significantly influenced the behavioral patterns, social interactions, and psychological well-being of young individuals. Platforms such as Instagram, YouTube, TikTok, and WhatsApp have become integral to youth culture, shaping communication styles, identity formation, and decision-making processes. This study examines the influence of social media usage on youth behavior from a social science perspective. Using a quantitative survey-based approach, data were collected from young individuals aged 18–25. The findings reveal that while social media positively impacts social connectivity, information access, and self-expression, excessive usage is associated with behavioral changes such as reduced attention span, increased social comparison, and emotional sensitivity. The study highlights the need for balanced and responsible social media engagement among youth.
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