DIGITAL ECOSYSTEMS AS A DRIVER OF ECONOMIC INTERACTION TRANSFORMATION
Keywords:
Digital economy; digital ecosystems; platform business models; economic interactions; network effects; data as an economic resource; institutional transformation; digital markets.Abstract
The article examines digital ecosystems as a key mechanism for transforming modern economic interactions in the context of the emerging digital economy. The relevance of the study is determined by the accelerated development of platform-based business models, the growing role of data, and changes in the institutional structure of markets, which lead to a reconsideration of traditional forms of coordination of economic activity. Digital ecosystems are analyzed as complex socio-economic systems that integrate producers, consumers, government institutions, and technological intermediaries within a unified digital environment. The paper substantiates that digital ecosystems create new mechanisms for generating and distributing value added, reduce transaction costs, and strengthen network effects, thereby transforming the nature of competition and cooperation among economic agents. Particular attention is paid to the institutional aspects of digital ecosystem functioning, data governance issues, and the role of digital platforms in the redistribution of economic power. The findings may be used in developing business digital transformation strategies and shaping public policy in the field of the digital economy.
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