READING CULTURE IN THE DIGITAL AGE: TRANSFORMATION, CHALLENGES AND PROSPECTS
Keywords:
reading culture, digital age, digitalization, media culture, clip thinking, information society, reading practices.Abstract
This article explores the culture of reading in the digital age. It examines the evolution of reading practices, the impact of digital technologies on cognitive processes and individual value orientations, and the social and cultural consequences of the changing status of reading. Particular attention is paid to the role of education, libraries, and media education in fostering a sustainable culture of meaningful reading. The need for a transition to a hybrid model of reading culture, combining traditional and digital forms of working with text, is substantiated.
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