DIFFERENCES IN LEXICAL INTENSITY IN ONLINE AND PRINT VERSION TITLES
Keywords:
Lexical intensity, headline linguistics, online media, print media, expressiveness, amplification, hyperbole, media linguistics, clickbait, lexical analysis.Abstract
This article studies the differences between the lexical intensity indicators in the headlines of online and print media based on a comparative analysis. The study is based on more than 300 headlines of major Uzbek, Russian, and English-language publications — Kun.uz, Daryo.uz, Gazeta.uz (online), "O'zbekiston Ovozi", "Xalq so'zi", "Narodnoe slovo" (print) — for the period 2020–2024. Lexical intensity is understood as the level of emotional intensity of the headline, the density of expressive means, and the potential for impact on the reader. The article analyzes such intensity means as amplification, hyperbole, oxymoron, emotional evaluative lexicon, and word repetition with examples. According to the results of the study, the lexical intensity indicator in the headlines of online publications is on average 2.3 times higher than that of print publications. The main reasons for this difference are given as format-specific communicative goals, competitive environment, reader behavior model, and editorial policy.
References
Downloads
Published
Issue
Section
License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
