APPLICATION OF SURKHANDARYA EMBROIDERY IN CONTEMPORARY FASHION DESIGN
Keywords:
Surkhandarya embroidery, ethno-fashion, Pret-à-Porter de Luxe, Uzbek fashion, traditional ornamentation, textile heritage, handmade decoration, contemporary design, fashion innovation, cultural identity.Abstract
This article provides a comprehensive analysis of the application of traditional Surkhandarya embroidery in contemporary fashion design within the framework of modern ethno-style and Pret-à-Porter de Luxe collections. The study examines the historical origins, cultural significance, artistic features, and technological characteristics of Surkhandarya embroidery and its transformation into modern clothing design. Special attention is given to the reinterpretation of traditional ornamental motifs, the integration of handmade decorative elements into modern garments, and the use of innovative materials and technologies. The research also considers ergonomic and functional aspects, ensuring that garments meet contemporary fashion requirements while maintaining aesthetic and cultural value. The results demonstrate that the integration of traditional embroidery into modern fashion not only enhances the artistic expressiveness of clothing but also contributes to the preservation and promotion of Uzbekistan’s cultural heritage in the global fashion industry.
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