MARKET ENTRY STRATEGY
Keywords:
Market entry strategy, market strategy, competitive environment, strategic planning, investment, joint venture, franchising, export, risk management, economic efficiency, resource allocation, marketing strategy, enterprise development.Abstract
Market entry and strategies are important managerial tools that enable firms to operate successfully in a competitive environment. This article analyzes the main strategies used by enterprises when entering new markets, including direct investment, the establishment of joint ventures, franchising, and export methods. It also examines the impact of market exit strategies on economic efficiency, their role in risk reduction, and their importance in resource reallocation. The study substantiates the necessity of strategic planning, competitive analysis, and consideration of both external and internal factors. As a result, scientific and practical recommendations are developed to support enterprises in making optimal decisions regarding market entry.
References
1.Michael E. Porter – Competitive Strategy (1980), Competitive Advantage (1985)
2.Philip Kotler – Marketing Management
3.Igor Ansoff – Corporate Strategy
4.John Dunning – theory of international production and investment
5.Textbooks and monographs on strategic management and marketing
6.Educational manuals on national economy and business management
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